You can add more than one effects to a Frame. Though, Effects do perform better when they are in unique Frames, it's therefore many designers prefer to to add additional Frames, and place one effect per Frame.

MOVE
Moves Left, Right, Up and Down on Scroll

FADE
Fades in on Scroll

INCREASE
Extends the Height or the Width of the Frame on Scroll

ROTATE
Rotates the Frame on Scroll

SCALE
Increase the size of the Frame Components on Scroll