The Title Tag is an essential part of content management since it is often used by search engines, such as Google, on the Search Engine Results Page (SERP), to let people know a little bit more about the page before they click.
It is also used by social media websites in the anchor text. Which again informs people on social media websites a little bit more about your page before they click.
The Title Tag is therefore critical for:
OPTIMISING YOUR TITLE TAG FOR ALL USE CASES
An optimum format can read:
Keyword One - Keyword Two | Business Name
Your Title Tag is used in the following locations.
When optimising your title tag always consider the following: